After having gone through the first 6 posts on Blogging Basics and Essentials, I am sure you have enough knowledge about the basics of blogging now. This final post of the series is about the things that I haven’t included in the previous posts, probably the most overlooked things are mentioned here.
1. If you are going to monetize your website/blog, start doing so from the very beginning, once you have your site up and running. May it be advertisements or affiliate marketing, if you do it from the beginning, your readers will also know that you have intentions of making money through this website/blog. If you keep your blog ad-free for a few months and suddenly start trying to monetize it, your readers may not take it lightly. In other words, you might lose some of your readership.
3. If you are going to post articles/videos/content from other websites or blogs, either seek permission from the author of the content or put a DMCA related disclaimer on your website and link the content back to the original content.
4. When it comes down to having a blog, while neat and stylish writing with a highly rich vocabulary might impress the readers, the primary purpose of a blog is for the content to reach out to your target audience. That means, if your content requires people to refer dictionary or google “word + meaning”, then it’s highly likely that most readers won’t stay around.
5. If you want your audience to connect with what you write, make sure what you write comes from within an authentic part of you. If you are faking it, the audience – the readers will definitely see through it.
6. Keep learning, researching and most importantly keep writing. Don’t post whatever you write. Edit, revise, improve and post only what you feel is the final draft, that which can’t be edited any further.
7. Use Google analytics. If you are a programmer, you can write a Python script to deliver the analytics data to your inbox everyday. But, if you are a non-techie, use the google analytics dashboard. Simply include your site to be analysed by Google, and all the data you need to monitor and improve your website will be available in the analytics data that Google Analytics provides.
8. Keep yourself updated on what’s trending in the web with respect to your niche, so that you can relate your articles in a way to the trending topic.
9. READ MORE. If you want to improve, you have to read a lot more than you have been doing until now. This time though, the reading should be a conscious one wherein you consciously seek out patterns, lessons from the style, content and whatever aspects you want to improve in, from whatever you read.
10. Most of all, keep a positive mind and an upbeat attitude. One important hack is for you to set up an online Google Drive account and a Google Docs account. You never know when creativity will set in and when ideas will start pouring. So, always be ready. It helps to jot down your ideas in a Google Doc and then elaborately edit and revise them at your leisure when you can make time. But when inspiration sets in and ideas start pouring, you have to get ahold of it and ride the wave. That’s the secret of most of the best selling artists, writers and musicians out there. They find some way to record their thoughts and ideas. For me, for now, it’s the Google Docs. There is also an Android App called Diaro which helps to log your thoughts in the form of a journal. You can try that too if you are more of a smartphone user.
Goodluck. Be curious, be inquisitive and keep growing!