The Lean Startup Series – Introduction

Hello and welcome to the newest series on my blog – on Lean Startups!

This is going to be a pretty extensive series covering all aspects of Lean Startups – business creation, value delivery, finance, marketing and everything else that a person who is starting up a business should know.



Lean Startup is a concept proposed by Eric Ries based on the iterative product release based experimental development of a business. Well, what is the motivation to start up a company or do business? Why are people actually doing business? Is it for the money? Is it for something else? Is it because they have a knack for selling things? 

You can go and ask people this question – “Are you happy with your job?”. Guess what the answer of more than 70% of people will be? A big NO. Most of us end up pursuing something we aren’t really passionate about, just so we could be in a position to make good money after completing our college education. Some of us do it because of parental pressure. Some of make our own choice to do it for money. Most of us do it because everyone else is doing it. At the end of the day, when everything is said and done, we get our degree, come out of college and get a job, join a company, and start working. Whether all of us are happy with our jobs is a huge question mark.

We want to do something creative, we want to have better control of our lives and where we drive ourselves to. Do we get to have those capabilities by doing our jobs, working for someone, helping someone else make shitload of money? NO. Yes, there may be some who do, but they are exceptions.

If you are like most people working 9 to 5 jobs and living paycheck to paycheck, you definitely should be having ideas. You might be having ideas that could help better the lives of people around you, your ideas might even have the potential to change the world. Then again, if you are like most people working 9 to 5 jobs, you don’t have the guts to take up that idea and work on it.

You know what the common excuses that people like you give?

  • I don’t have TIME.
  • I don’t have enough money.
  • I have a wife and two kids to take care of.
  • My family won’t allow me to risk my money on something uncertain.
  • My family isn’t supportive.
  • My friends are gonna think I am mad.
  • There won’t be any support.
  • I can’t quit my current job.
  • I am not able to dedicate time to work on the idea and create a startup.

and many other reasons like that. You know what these excuses are? Yes! You got that one right. Bull-shit.

These are all bullshit excuses that you keep giving yourself just so you don’t have to get out of your own damn comfort zone. You can’t get off your arse, and you are pretty comfortable with the current scenario and because of that, you are not gonna move a damn thing to make things happen. That’s what you are doing right now.

You know you can do it. You also know that you deserve a better life. You know that your ideas have the potential and that one among those many ideas you have will certainly click. What do you lack? The guts and the drive to actually go ahead and make it happen.

Yes, it will take some extra dedication, some sacrifices of useless things that you are already doing, and some really strong persistence to make things happen, even while keeping your current job. But you can do it, coz you have got it in you, don’t you think?

For the moment, throw away that bunch of bullshit excuses aside. With this series, I will help you gain proper knowledge that’s required in order to do things intelligently with respect to shaping your ideas into a tangible product. Then you can decide for yourself if you wanna keep sticking on to those bullshit reasons or not.

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